RBC apology to outsourced workers a tough sell in uncertain economic times,...
“He had to do something. You can’t just let it lie there,” Alan Middleton, a marketing professor at Schulich told the Toronto Star. “It was an attempt at balancing ‘We’ll look into this’ with ‘We’re...
View ArticleWhy strategically displaying your professional designations can help you...
The way you frame your professional designations will determine how useful they will be in helping you build a strong business, says Alan Middleton, Executive Director, Schulich Executive Education...
View ArticleSchulich professor explains why your database is a powerful business tool
Business analytics and the data it produces are being used more and more today to mine for new business, Alan Middleton, Executive Director of the Schulich Executive Education Centre, told Investment...
View ArticleSchulich marketing professor says Loblaw-Shoppers merger benefits customer
Ordinarily, mergers and acquisitions, such as the one between Loblaw and Shoppers, reduce the number of shopping options for consumers and result in oligopolies and potentially higher prices, professor...
View ArticleThis week in marketing with Schulich expert Alan Middleton
Schulich professor Alan Middleton is one of Canada's most authoritative marketing commentators. This week, he provided his insights on the Loblaw's acquistion of Shopper's Drug Mart, Molson Coors...
View ArticleFinancial advisors seeking to build their business should focus on growing...
In an interview with Investment Executive on August 8, the executive director of Schulich's Executive Education Centre explained how financial advisors aiming to build their business should adapt to...
View ArticleSchulich in the Media: Week of November 3-9
This week, Schulich faculty and staff provided their expertise to the media on a wide range of topics, including everything from the scandal surrounding Mayor Rob Ford to the growing need for graduates...
View ArticleSchulich in the Media: Week of Jan. 26 – Feb. 1
This week, Schulich faculty and staff commented on the popularity of Super Bowl advertising in Canada, the effect online shopping has had on the restructuring of Canadian organizations and Ottawa's...
View ArticleDirector of the Schulich Executive Education Centre discusses the benefits of...
Alan Middleton, Executive Director of the Schulich Executive Education Centre, was interviewed Feb. 18th on CBC’s Metro Morning about the benefits of executive education and what going back to school...
View ArticleNew art exhibit at Nadal Management Centre starts with a look in the mirror
The 2014 edition of Art @ Suite 500 kicks off Thursday, March 27th at 5pm with a reception at the Schulich Executive Education Centre’s downtown campus to announce the winner of the 2013 purchase...
View ArticleRare diamond up for sale in Toronto by newly-revived Ritchies Auctioneers
If you’ve been hunting for the right ring to propose to that princess you’ve been dating, Kashif Khan has just the thing – a rare, round 50-carat diamond worth an estimated $10 million, wrote The...
View ArticleFace time with business school icon Alan Middleton
Alicia Leung has one regret about her MBA at the Schulich School of Business at York University, wrote The Globe and Mail on Thursday, November 3rd. Next term, she’s off to Spain and won’t be able to...
View ArticleThe era of the hard sell
In a perpetually post-recessionary economy that’s doing little more than shuffle along sullenly, many salespeople are finding it tougher than ever before to close a deal, wrote Canadian Business on...
View ArticleLondon risks rising back into double-digit unemployment
London risks rising back into double-digit unemployment, its 9.2 per cent rate now the highest since the depths of the last recession, wrote The London Free Press on Saturday, November 5th. The drama...
View ArticleAlan Middleton on Product of the Year – and how he likes his beer
If you want to impress Alan Middleton, you’ve got to be bold, wrote Marketing Magazine on Monday, November 14th. More specifically, entries into the 2012 Product of the Year Canada awards should sway...
View ArticleTrademarks and names a crucial part of company brands, says Schulich prof
What’s in a name? Billions, if that name is Coca Cola or Apple. Another setback in a season full of them if you’re RIM, wrote the Toronto Star on Wednesday, December 7th. Brands, and the trademarks...
View ArticleUFC marketing strategies need major refining, says Schulich marketing expert
The UFC landed in the centre of a controversy earlier this week when city councilor Doug Ford suggested schools consider the UFC’s Community Works program, wrote the Toronto Star on Thursday, December...
View ArticleAfter a significant slowdown, the beauty sector is growing again
After a significant slowdown in cosmetic retail sales in 2009, the beauty sector is growing again, up 4 per cent last year, according to electronic payments provider Paymark, wrote The Globe and Mail...
View ArticleSears must make swift changes to survive
Sears Canada has seen better days. The long-standing department store chain posted a staggering $46.6-million net loss in the third quarter of 2011, with same-store sales falling 7.8%. Not surprisingly...
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Shock ads ineffective for those at greatest risk
Is it possible to be scared into better health? asked The Globe and Mail on Sunday, January 15th. Officials at the New York City Department of Health and Mental Hygiene hope so. They’ve launched a...
View ArticleAdmit to flaws to bring your sexy back, Schulich marketing expert advises RIM
Since taking over at Research in Motion from co-CEOs Mike Lazaridis and Jim Balsillie, who finally bowed to investor pressure and resigned, new chief executive Thorsten Heins has emphasized the need to...
View ArticleQuirky reference to Canada spawns viral hit in Brazil
A commercial’s quirky reference to Canada has spawned a viral hit in Brazil, reported the Toronto Star on Tuesday, January 24th. The 30-second television spot features Gerardo Rabello, a local gossip...
View ArticleNHL takes page from NFL marketing playbook
From Gordie Howe and Rocket Richard to Wayne Gretzky and Mario Lemieux, the NHL used to operate on a star system, wrote the Toronto Star on Saturday, January 28th. Come see the stars. That’s how sports...
View ArticleMarketers ignore opportunities to reach growing female Superbowl audience
According to data from Nielsen Media Research, in 2011, 45.9 per cent of the Super Bowl’s 111 million viewers, or some 50 million people, were women, reported Global News on Friday, February 3rd. The...
View ArticleSchlich marketing expert says microbrewery on UBC campus could thrive among...
If there is anything students like more than beer, it’s cheap beer, wrote the Toronto Star on Wednesday, February 8th. The University of British Columbia’s student union, the Alma Mater Society,...
View ArticleSchulich prof discusses food industry’s ‘real’ message
The pantheon of fast-food advertising has long been dominated by a reliable series of adjectives. Juicy. Flame-broiled. Finger-lickin’. But recently, an unusual endorsement has crept into the lexicon:...
View ArticleTweets give a powerful image of trends, argues Schulich marketing expert Alan...
Forget a penny for your thoughts — how about dollars for your tweets? asked the Toronto Star on Wednesday, February 29th. It turns out those 140-character tidbits of opinion, daily living and breaking...
View ArticleMicrosoft needs to breathe some life into its staid brand, says Schulich...
After being pounded mercilessly for two years with Apple’s popular “Get a Mac” campaign, Microsoft is taking its own swipes at rivals with its “Smoked by Windows Phone” online ads, wrote Macleans.ca on...
View ArticleControversial coverage is not a good strategy for Urban Outfitters, says...
Urban Outfitters has raised the ire of the Irish with a selection of St. Patrick’s Day merchandise that stereotypes the country’s natives as drinkers, burnishing the trendy chain’s reputation for...
View ArticleRIM takes some risks with new marketing campaign, argues Prof. Alan Middleton
First it used NHL players, then cartoon superheroes. Now BlackBerry maker Research In Motion is adding something else to the marketing mix as it tries to gets its groove back: The satirical, bawdy...
View ArticleSchulich marketing prof weighs in on where to put Toronto-area casino
With Monday’s announcement that the province wants to build a casino in the GTA, the most immediate question is a simple one: Where? The answer will be far from simple, wrote the Toronto Star on...
View ArticleKony 2012 campaign self-absorbed, simplistic – but a marketing phenomenon,...
The next step in the Kony 2012 campaign must be to address the deeper issues, say marketing analysts and aid workers monitoring the unprecedented social-media phenomenon, wrote the Toronto Star on...
View ArticleNew study finds majority of moms in TV ads relegated to caregiving role;...
A new study has found nearly two-thirds of mothers featured in ads on prime time Canadian television are “intensive” moms who buy products solely for the good of the family, while non-mothers were more...
View ArticleDr. Alan Middleton Workplace Literacy and Learning Award accepting...
ABC Life Literacy Canada is seeking nominations for the Dr. Alan Middleton Workplace Literacy and Learning Award Award. The national award, which made its debut in 2010, recognizes an individual for...
View ArticleSchulich marketing expert says Luminato needs to work on building its brand...
Luminato is Toronto’s 10-day festival of the arts, a $12-million extravaganza that has gained international prominence. But ask some Torontonians about the festival and you may get quizzical looks,...
View ArticleAttempt by Labatt to control its image turns into public relations nightmare;...
A whole lot can happen out of the Blue. That slogan never rang truer – or further from its original intent – than it did this week as an attempt by Labatt Breweries of Canada to control its image...
View ArticleDefending the brand in a social media universe
“Everything marketers do with a brand has to add value. This [Labatt scandal] has stalled that progress,” Alan Middleton, a marketing professor at the Schulich School of Business told The Globe and...
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Alan Middleton Receives 2012 ACA Gold Medal Award
Alan Middleton received the ACA Gold Medal on June 8th (Photo by Pam Lau) The Association of Canadian Advertisers has presented the ACA Gold Medal Award for 2012 to Dr. Alan C. Middleton, Executive...
View ArticleSchulich marketing expert explains why PR push by BlackBerry maker Research...
BlackBerry maker Research in Motion decided to crank up a public relations push Tuesday but the largely-unprecedented step for the notoriously tight-lipped company may have misfired, reported the...
View ArticleSchulich marketing expert discusses McDonald’s PR strategy as the fast food...
Steve Mann, a professor in the department of electrical and computer engineering at the University of Toronto, has worn what he describes as a computer vision device for 34 years, wrote marketingmag.ca...
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Schulich marketing expert Alan Middleton to take on internship for a day
Schulich marketing expert Alan Middleton is among eight of Canada’s top advertising executives who will spend a day working as an intern to raise money for the National Advertising Benevolent Society...
View ArticleNordstrom will not be the Canadian retail killer, says Schulich marketing expert
High-end U.S. retailer Nordstrom formally announced its plans Thursday to open stores in Canada – but does this mean trouble for Canadian retailers? Schulich School of Business assistant marketing...
View ArticleMarketing the CFL a niche opportunity, says Schulich expert Alan Middleton
By most rights, the Canadian Football League shouldn’t be as popular as it is, wrote the National Post on October 2. Yet there’s no doubt the CFL continues to thrive: there are new stadiums being built...
View ArticleSchulich expert shares ‘golden rules’ for becoming a better communicator
Alan Middleton, executive director of the Schulich Executive Education Centre, says many financial advisors now speak in “finance” rather than in a language their clients can understand. Making...
View ArticleSchulich marketing professor explains the difference between Canadian and...
As Canadians hop the border looking for deals, and big-name U.S. stores break ground in Canada, retailers may like to focus on the similarities between shoppers, wrote the Toronto Star on November 22....
View ArticleAdding ethnic diversity to your client base can help you build your business,...
Adding ethnic diversity to your client base can help you build your business, said Alan Middleton, executive director of the Schulich Executive Education Centre, in an interview with...
View ArticleMarketing professor Alan Middleton explains the success of Canadian retailer...
Despite issuing a warning that it expects slower sales growth for the rest of 2012, Canadian retailer Lululemon Athletica Inc. reported a $57.3 million profit in its latest quarter, increasing revenue...
View ArticleMarketing Professor Alan Middleton discusses the pitfalls of our consumerist...
Hot on the heels of the holiday season, Schulich marketing Professor Alan Middleton appeared on TVO’s The Agenda with Steve Paiken to participate in a discussion which took aim at our consumerist...
View ArticleSchulich professor discusses growing need for labour force adaptation in Canada
A recent article in the National Post focused on providing some timely advice about three hot issues — consumer privacy, crisis management and labour force adaptation — that prospective MBA students...
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Schulich marketing expert Alan Middleton tries to make sense of political...
With Ontario’s provincial election quickly approaching, Schulich marketing professor Alan Middleton wrote an article examining the strategies behind the political advertising campaigns and the factors...
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